Bid 'Em InBid 'Em InBid 'Em In

During Comic Con, BET announced the development of Animation. The network will produce original animation programming in conjunction with Film Roman. Vin Diesel is the executive producer and voice of the main character in “Hannibal the Conqueror.”

BET will begin playing animation shorts throughout their normal programming. The Shorts will range from 6 second parodies like a 6 second tribute to Notorious BIG to a very controversial short called Bid ‘Em In by Neal Sopata. The crudely drawn, naive style animation dealt with slavery and the auction block in particular. When the short was previewed, I was stunned. As a woman of color I was offended and uneasy by the animation. I didn’t know how to react, but the applause from the crowd blew me away. The short displayed the ugliness and demeaning nature of slavery and the objectification of women. It presented a view into the slave auction, but ended abruptly with no conclusion.

Directly following the panel, I discussed the short with other panel attendees. We questioned BET’s motive to display such a riveting short, on such a touchy subject. The issue that stuck out the most to us is the way the slave woman was objectified, much like the women in the music videos today. I thought this was an interesting choice for BET to make as an initial short, considering the content and depiction of the Video Girls in the rap videos. It spurred an intellectual conversation discussing the influence slavery still has in society, along with how this short will be received by America who will be watching this in the comfort of their home. Will it be well received? Will it spur the youth to question the effect slavery still has on society? Will it remind people of the injustice and objectification that took place during the formation of America?

I don’t have the answers to those questions, but those questions lead me to research the man behind the animation, Oscar Brown, Jr. The animation short was created by Neal Sopata in 2003 and was widely acclaimed in film festivals. The sing song nature of the animation was a song done by Brown, born in 1926, titled “Slave Sale Song.” Brown was a very outspoken Jazz musician with social consciousness on his agenda. He used a spoken word, griot style to remind people of the truths that are often buried in the history books. His in your face presentation of social issues attacked the notions of racism and raised a lot of controversy including his song, “Forty Acres and a Mule”, demanding reparations.

Below is a short excerpt from the “Slave Sale Song” and a short clip.

Bid `em in, get `em in
That sun is hot and plenty bright

Let’s get down to business and get home tonight

Bid `em in

Auctionin’ slaves is a real high art

Bring that young gal, Roy, she’s good for a start

Bid `em in, get `em in

Now here’s a real good buy, only about 15

Her great-grandmammy was a Dahomey queen

Just look at her face, she sure ain’t homely
Like Sheeba in the bible she’s black but comely
Bid `em in
Gonna start her at three, can I hear three
Step up gents, take a good look-see
`Cause I know you’ll like her once you’ve seen her
She’s young and ripe, make a durn good breeder